I created the branding, packaging and merchandise design for a new,
culinary start-up, whose main profile is chilled soups.
The company has a great passion for fresh and colourful ingredients and is committed to a healthy and sustainable lifestyle. I approached the project with a modern and abstract visual image and used as many eco-friendly methods as possible: recycled papers, soy-based ink and risograph printing method. The logo varies dynamically depending on the content of the jar.