Biography books normally have a portrait of their subject on the cover. I wanted to keep this ‘tradition’ but with an unexpected twist. Researching my subject, Alex Turner,
I found out he is a rather shy and not too talkative person, but was supported and encouraged by people around him to reveal his multiple talents.
Readers are literally ‘scratching the surface' - meanwhile, they are getting on with the book and his story.
I also created some promotional materials to boost interest in the book by following the core concept.